Thursday, February 8, 2018

Week 4: Introduction to SEO chapter 3 - MKTG 348

After reading the first two chapter of Introduction to SEO I was curious the see where the content was going. Luckily, this chapter explained just that. The main places content is going it on social media and Ad campaigns. Like mentioned in a previous post, the more content you put up the more likely you are going to be found.

There are five basic steps that will help to better understand SEO:
1. Add more content
2. Get more visitors
3. Get more Google notices
4. Get a higher rank on Google.
5. Web site increases in value.
(Todd Kelsey Introduction to Search Engine Optimization)

Content content content. That is the number one thing we need to remember. Kelsey states that 90% of search engine optimization is content. The other 10% is little technical things. This is something that has become stuck in my brain. In order to follow those five steps you'll need to start with the content.


After reading the first three chapter of this book all I can think about is content. After you create content you need to post it all over social media. The more you post the more visitors you'll bring in. The more visitors you have the higher rank you'll have on Google. The higher your rank on Google the more value your web site will have. You cannot have one thing without doing the other. Placing your content on social media is the best thing  because tons of people look to their social media accounts everyday. The other place to post is ads. Try creating a boosted post on Facebook for the heck of it and see what happens. That could significantly make a difference.  I look at all these things and see that they are a trial and error process. You have to learn from the things you do in order to get better at them. It may be hard and confusing when first starting out, but thats totally okay. When I first started my blogger I had no idea what I was doing. Now I understand it so much more and I am still learning new things about it. Who knows, maybe one day my blogger will be at the top of a Google search. 




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