Week #11 Facebook ads pt 2

Facebook ads, love em or hate em they are here to stay. A few weeks ago I wrote a blog about Facebook ads discussing the pros and cons. This past week I had the chance to make a "mock" Facebook ad for my own Facebook page. Creating the ad was very simple. The first thing you need to do is brain storm what kind of ad you would like to create. Then once you have an idea of what type of ad you would like to make you click on this link: https://www.facebook.com/business/
This link will lead you to a page that will help you create your very own ad! The image blow is a "mock" ad I created.

I crated this ad to promote my Facebook page. The image above would typically appear on the right hand side of your newsfeed. One thing to note is that making a Facebook ad is not free. You can spend as much or as little money as you want of your ad. You do not need to pay for the ad until after you see what the ad you created looks like. 

There are also many different types of ads you can create. The one I chose was "engagement". Engagement helps promote your Facebook page to gain more likes. In the picture above you can see there are 11 types of ads you can create. Once you choose a type of ad Facebook guides you through the steps to creating your very on ad. I my opinion it was very simple to create an ad. As much as I think Facebook ads are a pain in the butt, they are very helpful. After doing this mini project I do not hate them as much as I used to. If you guys have a business or a Facebook page that you want to promote I suggest testing the waters and creating your own Facebook ad! Here's the link if any of you guys want to give it a try! https://www.facebook.com/business/

Week #5 - Facebook ads

Facebook ads are alllllll over the place. I am sure most of you guys have seen them, heck i'm sure some of you are seeing some as your scrolling through Facebook right now. Reading chapter 4 of my social media marketing book I came up with a list of pros and cons of Facebook ads. Pros: they get people to lure them in to look at a certain product or business, anyone can create a Facebook ad, they can be very beneficial to you if you are running a campaign, and they are not that hard ti create.
Cons: You need to pay for your ad to be on Facebook ( the price varies ) and the only other con I can come up with is that some people might think of these ads as annoying.

Personally, if I had a business I would totally create Facebook ads. A lot of people use Facebook it's a great way to expand marketing. For example, look at the screen shot I took from my personal Facebook. A clothing company, on the right side, is trying to lure us in by telling us they have free shipping and that their clothes start at $8.99. Free shipping drew me right in. Also pictured is a link to the Dollar Shave Club. That could also be seen as an ad. They are offering what seems to be a package deal for only a dollar?? Of course we have to "see more" to find out what the real deal it. All in all Facebook ads could be very useful. Sure, an over abundance of them may seem a little annoying but in reality they are very beneficial.