Introduction to Search Engine Optimization - MKTG 348

If you're like me then you probably have no idea what search engine optimization is. This semester I plan to dive deep into this topic. Everyone uses search engines. I know I use Google at least four to five times a day. A great way to dive into each engine optimization is to actually know what it is. My professor recently posted a video for my class to watch to get a basic understanding of how a search on Google works. Check it out a here: https://www.youtube.com/watch?v=BNHR6IQJGZs&t=2s

After reading chapter one of my text book Google is starting to look different. Yes, it's a search engine, but have you ever thought of it as a library. Technically thats what Google is. It's a library that is constantly making money. When searching something on Google the first few things that pop up are obviously going to be the most relevant content. Now why is that?

The more relevant your content is the more likely it is to be found. Higher quality content = higher rankings. Let's look at YouTube for example. According to the book Introduction to Search Engine Optimization by Todd Kelsey, YouTube is the second most popular search engine. Crazy right? It's true, many people turn to YouTube for entertainment but also for informative videos. I wanted to put this theory to the test. I decided to go to YouTube to try and find out more information about a celebrity. I went to the site and searched 'Liza Koshy' and this is what came up:

At the top we see and add, but below that we see her YouTube channel and her most recent videos. This person already has tons of subscribers and tons of quality content. Which proves the theory "The more relevant your content is the more likely it is to be found. Higher quality content = higher rankings."

I am only scratching the surface of SEO (Search Engine Optimization) right now. I can't wait to continue to grow and explore this topic this semester.