Week #3 What's happening in the world of AI? - MKTG 348

The world of artificial intelligence is constantly evolving and is all around us. Have you ever seen a Tesla? Guess what, Tesla uses artificial intelligence in all of their cars. The AI in their cars can be used to drive the car to and from destinations hands free.

The picture above is a woman using autopilot in her tesla. The unique thing about Tesla autopilot is that the AI system takes everything into account while on the road. Traffic, speed limit and even the weather. If you think thats crazy you'll never believe what I'm going to say next. Tesla is working on a project that involve their cars AI being able to predict your destination. BOOM.  That is nuts. How would that even be possible? Honestly, I have no idea. I found a link that talks about the possibility of Tesla's AI to be able to read minds. Check it out here: https://futurism.com/elon-musk-tesla-ai-prediction/

Artificial Intelligence can be found in many more places other than cars. Many hospitals have some sort of AI. Google is also creating AI robots to assist with everyday surgery. Check out this link to see more: https://www.digitaltrends.com/cool-tech/google-johnson-and-johnson-surgical-robots/

The picture above is a possibility of what the surgical robots could look like. I have mixed feelings about a robot doing surgery on me. The surgery could go smoothly and may be faster than normal, or the AI could mess up big time and end up killing me. Who knows. I am all for AI to grow and develop. Sooner or later it is going to effect just about every job field. 

Week #3 Introduction to Search Engine Optimization - MKTG 348

Chapter two of Introduction to Search Engine Optimization talks about content related to SEO. Did you know there are tools available for us to use to help us with SEO? Chapter two also discusses those tools.  One tool that is mentioned in this chapter is Blogger! Which happens to be the site I have been using to create my blog for the last semester and part of this semester. Blogger is a great way to start developing content, especially if it's your first time trying to create it.

The image above is a screenshot of my first ever blog post. I think I've come a long way since that first post. I have grown to love blogger and blogging in general. It's the easiest way to create content and you'll really learn a lot about many different things along the way. The more quality content you post the more likely it is t be found.

Blogger isn't the only tool you can use. Creating a free website is also an option. Google provides are a lot like blogger. They both seem fairly simple but can pack a big punch. Another option is creating videos and posting them on YoutTube. The list of tools that can be used to help with SEO goes on and on. It's important for anyone going into the marketing field, in my opinion, to get their feet wet with as many different tools as you can. The more knowledge the better. Who knows maybe your blogger will blow up and you'll become very well known and will be a the top result when people search for you. The possibilities are endless. 

Introduction to Search Engine Optimization - MKTG 348

If you're like me then you probably have no idea what search engine optimization is. This semester I plan to dive deep into this topic. Everyone uses search engines. I know I use Google at least four to five times a day. A great way to dive into each engine optimization is to actually know what it is. My professor recently posted a video for my class to watch to get a basic understanding of how a search on Google works. Check it out a here: https://www.youtube.com/watch?v=BNHR6IQJGZs&t=2s

After reading chapter one of my text book Google is starting to look different. Yes, it's a search engine, but have you ever thought of it as a library. Technically thats what Google is. It's a library that is constantly making money. When searching something on Google the first few things that pop up are obviously going to be the most relevant content. Now why is that?

The more relevant your content is the more likely it is to be found. Higher quality content = higher rankings. Let's look at YouTube for example. According to the book Introduction to Search Engine Optimization by Todd Kelsey, YouTube is the second most popular search engine. Crazy right? It's true, many people turn to YouTube for entertainment but also for informative videos. I wanted to put this theory to the test. I decided to go to YouTube to try and find out more information about a celebrity. I went to the site and searched 'Liza Koshy' and this is what came up:

At the top we see and add, but below that we see her YouTube channel and her most recent videos. This person already has tons of subscribers and tons of quality content. Which proves the theory "The more relevant your content is the more likely it is to be found. Higher quality content = higher rankings."

I am only scratching the surface of SEO (Search Engine Optimization) right now. I can't wait to continue to grow and explore this topic this semester. 

Week #1 Surfing The Tsunami - MKTG 348

Second semester and I'm back and better than ever. I am super excited to be taking another marketing class this semester. From my understanding this class is going to be learning about search engine optimization. Currently I do not know much about that topic but it'd only the first week. I can't wait to see what this class has to offer.

This week I am starting my journey off by reading Surfing The Tsunami By Toddy Kelsey. This book is going to give me an introduction to artificial intelligence. Last semester I only scratched the surface of artificial intelligence. I made a few blog posts about it. Feel free to check those out. 

Chapter one of Surfing The Tsunami is a brief introduction to artificial intelligence, and why we should care about it. Artificial intelligence is here to stay and it is going to continue to grow and evolve. To be honest some types of AI have worries such as the physical robots. I have this weird thought in my head that they will eventually rule the world and become the dominant species. Just kidding. If you think about it, there are many types of robots already being used today, such as robots that help preform surgery. There are also AI software bots. I strongly believe that the software bots will play a big role in my generations future. All types of AI will continue to grow over the next few years. I'm excited and nervous to see what the future holds. With that being said, I agree with the main idea's of chapter one of Surfing The Tsunami. Everyone should care about AI, it is going to continue to change the world in big ways that will ultimately effect everyone. That's why it is important to have a basic understanding of the world of artificial intelligence.