Facebook ads are alllllll over the place. I am sure most of you guys have seen them, heck i'm sure some of you are seeing some as your scrolling through Facebook right now. Reading chapter 4 of my social media marketing book I came up with a list of pros and cons of Facebook ads. Pros: they get people to lure them in to look at a certain product or business, anyone can create a Facebook ad, they can be very beneficial to you if you are running a campaign, and they are not that hard ti create.
Cons: You need to pay for your ad to be on Facebook ( the price varies ) and the only other con I can come up with is that some people might think of these ads as annoying.
Personally, if I had a business I would totally create Facebook ads. A lot of people use Facebook it's a great way to expand marketing. For example, look at the screen shot I took from my personal Facebook. A clothing company, on the right side, is trying to lure us in by telling us they have free shipping and that their clothes start at $8.99. Free shipping drew me right in. Also pictured is a link to the Dollar Shave Club. That could also be seen as an ad. They are offering what seems to be a package deal for only a dollar?? Of course we have to "see more" to find out what the real deal it. All in all Facebook ads could be very useful. Sure, an over abundance of them may seem a little annoying but in reality they are very beneficial.
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