Week 9: Benefits and Risks of AI - MKTG 348

Artificial intelligence is progressing rapidly. We have not spent very much time on the risks of AI. With every creation there is some sort of risk. It is important to research AI safety. There are two scenarios reachers are worries about.

1: AI become programmed to do something devastating.

2: AI is programmed to do something to benefit us, but instead develops a destructive method for achieving it's goal.

According to Max Tegmark, President of the Future of Life Institute, "Stephen Hawking, Elon Musk, Steve Wozniak, Bill Gates, and many other big names in science and technology have recently expressed concern in the media and via open letters about the risks posed by AI, joined by many leading AI researchers."

Yes, it is cool to see all the advancements AI is making, but we must look at both sides. (Benefits and Risks). Anything is possible when it comes to the world of AI. It's time to do some serious research about the risks associated with AI. If people like Bill Gates and Elon Musk are concerned about it, maybe we should be too.

Link to Max Tegmark's article: https://futureoflife.org/background/benefits-risks-of-artificial-intelligence/

Week 9: Keeping up with the changes - MKTG 348

Chapter 8 of Introduction to Search Engine Optimization discusses keeping up with the constant changes of SEO. A great way to keep up with the changes is to sign up for SearchEngineNews.com. This is a great place to go to get reliable information.

They put out new data at the beginning of every month. For only $7 you can try all three membership plans. This site also offers two SEO books. These's books are free and are also updated at the first of every month. The first book offered is The Unfair Advantage Book Winning the Search Engine Wars. 

Staying updated with the chapters they post would be a great idea, and they are free. This book has 12 chapters and are easy reads. There a pictures, diagrams and even a few step-by-step how to's! If you are a college student like myself the free book is the way to go. The book comes directly from the website. Feel free to check it out!

Link to the free book: https://searchenginebook.com

Week 8: Surfing The Tsunami - MKTG 348

Chapter 8 of Surfing The Tsunami discusses people and perspectives. There are many people in this world that are in the artificial intelligence community. One man in particular stood out to me and that is Geoffrey Hinton from the University of Toronto.

Geoffrey Hinton has a PhD in artificial intelligene and works for Google. Todd Kelsey was able to to ask Hinton, "What inspired you originally to pursue artificial intelligence? What fuels your ongoing interest?". What really stood out to me was Hinton's reply. "I want to know how the brain works. I believe that the best way to understand it is to try to build one". (Surfing The Tsunami) 

That quote is very important, well I'm my opinion. My interpretation of this quote is, the best way to understand AI is to try play around with it. I know I've mentioned this in previous posts, but it is important to read articles and research people in the AI community. Honestly, at first AI is hard to understand but the deeper you dig the more and more you'll learn. 

Week 8: SEO internship opportunity - MKTG 348

While studying SEO as well as reading Introduction to Search Engine Optimization I thought it would be a good idea to look up jobs/internships that deal with my studies. The results I found were amazing. One of the positions I came across was this one:

Yes, I am aware that this job description has nothing to do with SEO. But I continued to read through and found something awesome.

Under Preferred Qualifications the last bullet point states, "Experience with Google Analytics, SEO social media marketing and web development". All of which are now qualifications I have. Last semester I studied social media marketing and became certified in Hootsuite. For the past two semester I have looked into and got my feet wet with Google Analytics. It's really awesome to see that the things I am studying will benefit my future. This job that I found is something that I would 110% apply for. I love helping students and I am a big fan of social media marketing. In this case this job goes hand and hand with the things I am interested in. I'm excited to continue to dive head first into SEO as well ask social media marketing.

Week 7: Surfing The Tsunami - MKTG 348

On this weeks episode, I mean in this weeks chapter of Surfing The Tsunami we explore the adept stage of AI. According to Todd Kelsey adepting AI means to, "get directly involved with with developing AI, by learning coding and how to work with related data". A great tool to use to adept to AI is DataRobot. They even talk about AI on their home page.

Another thing you can do to adept to AI is learn how to code. Coding seems scary, which it is, but do not get discouraged. It takes time and practice. There are many books, articles and videos out there that can teach simple code. There are evens games out there that are specifically made to teach you how to code, how cool is that.

The world of coding is huge. Honestly, I am afraid of it. But being afraid is no excuse to not get your feet wet. There are so many tools out there to help you. All you have to do is search for them on Google. I even plan on taking a class next semester that is basically coding for the extreme beginners. Yes I and scared but so what. Coding is going to play a huge roll in job applications in the future. Imagine how good it would look on your resume if you knew how to code AI. So go out there, get your get wet, make mistakes with coding and learn from them.

Week 7: New SEO tool - MKTG 348

This week I decided to branch out and try some SEO tools on my own. One cool tool, hey that rhymes, I came across was Moz. Mom is a SEO and social media marketing company. They offer many tools that benefit SEO and marketing on their website.

When I got to their home page this is the first thing I came across. Seemed interesting so I did some digging. This site has many features. Some you have to pay for but some are free. I'm a college student so of course I opted for the free tool.

The first free tool that is offered is a KeyWord tool. It is very similar to the one I talked about in one of my last posts. Type in a Keyword and see suggestions and how many times its been searched.

Some of the other tools include:

The MozBar is pretty cool. Its a tool bar that gives you instant metrics. This tool is free, but only for 30 days. Here's what it looks like:

There is no data in it because it is just a sample. However, I do plan on continuing to explore Moz. It seems reliable. Perhaps I'll do the 30 day trial and create another post giving it a review.