Week 8: Hootsuite

This week I have been learning about Hootsuite. I had no idea what Hootsuite was and what it was used for until I read chapter seven of my social media marketing book. According Introduction to Social Media Marketing by Todd Kelsey Hootsuite can be described as, "a tool that helps you manage social media by providing assistance on developing and posting content to multiple social networks." My interpretation is that Hootsuite makes your life one hundred times easier when trying to manage all your social media. Since I am starting to go more in-depth with all my social media platforms I know that using Hootsuite will be very beneficial to me. This website may also beneficial to anyone who is trying to push tons of content out on multiple social media platforms.

This chapter of the book also can be used as a guide to create your own Hootsuite account. With the aid of this chapter as well as my professor I created my own account. What's cool is that you can become certified, which is what my class will be doing the rest of the semester. In order to become certified you must pass a test on the website with a 65%. The website gives you a study guide that will help you pass the test. As for my personal use I have not yet taken an in-depth look into the website. I have only touched the tip of the ice burg. However, I do plan on exploring the website and maybe doing a few test posts just to get my feet wet.