Week 11: Amplifying content for SEO - MKTG 348

Pictures are a great way to grab a readers attention. I highly suggest you include at least one picture for any kind of post you are creating. A great place to get high quality pictures for free is www.pixbay.com. The picture below is a picture from the website.

Why add photos? When looking at a post on social media a picture could be the first thing the reader sees. If the reader liked what they see, then they might click on your post. Boom a win win situation. Research shows that we visual learners. We are more likely to remember a picture we saw, rather than read it. 

Lets take a minute to think. When you go on Facebook and scroll through your feed the things that catch your eye are videos and pictures, and lets be honest I'm sure most of the time you like or share those pictures or videos. This exactly how the world is interacting with content, this is why visual content is key.

Week 10: AI commercial - MKTG 348

Microsoft came out with an Artificial Intelligence commercial that I just saw on t.v. The commercial is empowering. It talks about how we have incredible technology at our fingertips, such as AI. In my opinion this video shows that we are not taking full advantage of all the tools we have access to.

It is important to embrace the growing AI technology. The tools are not useful unless we take advantage of them. The technology cannot continue to grow unless we use these current tools to find ways to make improvements. If you have not watch this video already I suggest you do. 

Link to the commercial: https://www.youtube.com/watch?v=9tucY7Jhhs4

Week 10: Content - MKTG 348

I have made a few posts in the past about creating good content. Today I would like to dig a little deeper into that. There are many things to consider when creating content. I have came up with a little list that I like to use before posting blogs.

1. Create a structure of what you'd like your audience to see. Will there be pictures? How long will it be? How willI get the readers to come back and continue to read my blog?
2. Think before you write. Creating a rough draft will make it easier to take out or add any information you think is necessary.   
3. Optimize the length of the post you're writing. Most people do not want to spend more than a few minutes reading a blog.
4. Have someone read over your post before publishing. Ask the person going over your post if they understand the main ideas. Also have them check for any typos.
5. Add links to other articles you may be referring to in your post. 
6. Post as much as you can. The more good content you post the more your blog will grow.

Take this list and add more to it or take things out of it if you please. Or use it as stepping stones to create your own blogs. Heck maybe even try creating a mock blog post. Get you feet wet. You never know, you could end up being a famous blogger in the future.